Nuttini Nut Butters Brand Identity
Design Brief: Create brand identity and packaging designs for a premium nut butter brand
Role: Lead Designer
Deliverables: Logo & packaging design, brand assets
Software: Adobe Creative Suite (Illustrator & Photoshop), Canva
Nuttini Nut Butters is a premium nut butter brand offering a variety of rich, natural spreads create from peanut, almond, and cashew butter. They are dedicated to delivering pure flavors made with the finest nuts and minimal ingredients.
Logo
Color palette
I created a theme based off of nuts, I chose a neutral color palette consisting of various brown shades based on the three main components used in the butters; almonds, cashews, and peanuts. I then added a medium red color for a bold contrast to the browns. For the logo, I chose to hand-letter the script font and combine it with a simple sans serif font that would be easy to read. For the logomark, I researched animals whose diet included these particular nuts and came across squirrels. With this information, I then combined the shapes of the nuts to create the silhouette of the animal.
Jar design
Mailer packaging
Business cards
