Klaver Bank Website Theme
Design Brief: Create a website theme for an online bank, and design exclusive sign-up card
Role: Lead Designer
Deliverables: Website design for desktop and mobile views & promotional bank card design
Software: Adobe Creative Suite (Illustrator & Photoshop)
Klaver is a new German bank that wants to break the frontiers of online banking. This bank is for young professionals and social and tech savvy entrepreneurs. Created to help customers invest money and achieve big financial milestones, its goal is to go beyond borders, with a worldwide service that can handle most currencies.
Logomark
Color pallete
Digital illustrations
First, I sought out to create a theme that was modern and eye-catching. Since this is a German based bank, I took inspiration from the German flag, which includes the colors black and yellow. Once I chose the color palette, I began to conceptualize things associated with that color, like gold coins. I then created the digital illustrations in Illustrator, featuring a different currency symbols to represent the bank's worldwide currency options.
Desktop View
Mobile View
Exclusive bank cards
A huge part of the brand's marketing is the idea of exclusivity; they want consumers to feel as though they are a part of an elite membership. To accomplish this, they are seeking to initially invite a limited amount of people to sign up for their services, and in return those customer will receive a limited edition bank card. For this card, I paired the custom illustrations with the logo to create a design that was different from its competitors, and trendy enough to appeal to the target audience. The goal was to build brand awareness by creating a unique design that would get noticed by people and encourage them to ask about what bank the card was from and how they could get the card for themselves.
