Sureridge Brand Logo & Poster Design
Design Brief: Create logo variations and POS (Point of Sale) posters for a luxury outdoor supply company
Role: Lead Designer
Deliverables: Logo & Poster design
Software: Adobe Creative Suite (Illustrator & Photoshop)
Sureridge Outdoor Clothing & Supply Company is a high-end outdoor clothing and supplies company based in Upstate, NY. Their products are designed to be quality, once-in-a-lifetime products that enables customers to pursue an adventurous outdoor lifestyle with supplies they can depend on.
Main logo
Badge variation 1
Badge variation 2
Logos shown on label tags
The brief required a main logo and variations that specifically in a badge / crest option that could be used across different types of merchandise. For the main logo, I paired a bolder display serif font and a thinner sans-serif font to create a logo that reflected the high-end, luxurious aesthetic the brand wants to emulate. For the badges, I adapted the logo and company information into two different shapes: a rounded-shaped badge meant to be reminiscent of a compass with a compass-rose inspired logomark in the middle, and an inverted pentagon that resembles a camping badge or a tent with the logomark included at the bottom.
POS poster single
POS posters
For the POS posters, I referenced high-end fashion advertisements that used strong imagery combined with a bold headline and logo. It was important to create something that felt aspirational and prestigious, since the brand wants to be set apart from its competitors for its quality and high-end price point.